How many times have you set out to implement specific business goals and objectives and solemnly sworn you’d accomplish them? You start out really strong and then end up losing all your motivation quickly.
Pretty soon your aspirations fade away before any results are experienced. Have you ever asked yourself why this happens?
Most likely, it’s because you set your business goals and objectives based on how others view you instead of your own beliefs. In the online marketing world, if you’re not authentic, your objectives won’t be attainable. Especially if you’re basing your goals upon pleasing society instead of on who you really are.
You set a goal and immediately take action toward that goal, never giving a second thought to what your subconscious believes.
You’ll go through the motions of the steps that are needed to accomplish that goal for quite a while. Pretty soon, because of these forced actions, people start seeing you differently.
From there, you base your identity on what people believe. This isn’t the real you and eventually, because your true beliefs don’t match the actions you’re forcing yourself to take, you’re going to slack off.Consequently, your goals will fall by the wayside. Click To Tweet
So when you set your goals and objectives, set them based on your identity…the identity that YOU feel best represents yourself. This is how goals actually come to fruition. They have to be born from identity-based habits.
Photo Credits: herlitz_pbs‘s Flickr
How to Reach Business Goals and Objectives
Successful entrepreneurs set business goals and objectives centered around identity-based habits. Identity-based habits and goals are set based on the type of person you believe you truly are on the inside and outside.This is followed by actions or habits that reinforce those inner core beliefs Click To Tweet
As a result, people view you based on your beliefs and your actions. When you set up habits based on your inner beliefs, you’re able to reach your business goals and objectives successfully.
1) Set Your Goal: To spend time marketing on social media outlets every single day.
2) Establish Your Belief: I’m the type of marketer who spends at least 45 minutes a day on social media marketing.
3) Make a step by step process for social media marketing.
4) Designate a specific time to do it every single day.
But What If I Don’t Believe I Can Do It?
If you spend your energy not believing you can meet your business goals and objectives, you won’t. This is why you establish the beliefs that help you attain them.
Telling yourself repeatedly that ‘you’re the type of person who…’ stimulates the subconscious into action.
You begin developing habits that support this ‘established’ belief. Each day, when your actions back up this ‘established’ belief, your subconscious gradually begins to believe that you really are this type of person.It becomes your identity. Thus, you're able to attain your business goals and objectives. Click To Tweet
One of the most difficult business objectives to reach is producing powerful and consistent content.