Social media has been and continues to be a vortex of constant changes. Because of that, it can be quite hard to come up with an effective marketing strategy that targets the right networks. Thus, eCommerce strategies often end up getting changed.
Still, the amount of leads that come from Social Networking platforms is too good to pass up. That’s why eCommerce websites have to stay in the loop and react to new trends accordingly.
One of the main ways to promote a company on social media is through ads. However, this is actually a pretty bad marketing strategy in the long run. If you want to know why, read our article on the subject.
Without further ado, let’s see why eCommerce Strategies need to put a lot of emphasis on social media networks.
Social media is a great place to get leads
I think it’s important to understand what a positive influence social media can have on your business. It’s the best place to connect with possible clients and raise brand awareness. You’re achieving success, one post at a time.
Besides the huge number of people who use it, it’s also important to mention that people tend to share links very often on social media. That means that if you promote yourself in a unique and approachable way, you can expect it to snowball by itself because of people sharing your content.
Another interesting and fairly new thing is the shift that consumers are currently going through. They know all too well that companies make great efforts to provide useful information on social media networks.
We can see in this infographic that more and more people started searching for products directly on social media instead of using search engines.
Social networking websites are constantly making changes and adding new features in order to help companies with their promotion strategy.
For example, Facebook has introduced a feature called “Instant Articles” that helps establish a connection between the companies that publish articles and their readers.
Basically, social media is becoming more and more welcoming for companies that want to do their marketing there. Both the users and the networks themselves are changing in order to create better brand promotion strategies.
The competition is fierce, but the possibilities are worth the hassle
Since social media networks are constantly changing and new features that help sales keep popping up, there are a lot of opportunities for companies that want to make it big.
That also means that your competition will be bringing their A-game.
After all, with such a high chance of a new “big thing” appearing out of nowhere, you can bet that a lot of people, both companies and consumers, will be ready to jump on the bandwagon. If you’re not there in time, you stand to lose a lot of possible buyers, and I really doubt you’d like that.
I’ll give you an example.
A lot of companies are investing in new virtual reality technologies. When that tech becomes available to the general public, we’ll most likely see a whole new way of doing marketing. Maybe you could make your eCommerce website 3D to give people a real-life shopping experience. That sounds really awesome.
I expect big corporations to already be working on promoting themselves in this new medium, but you can be sure that a lot of smaller companies will also get a great deal of success by riding this wave.
It can turn into such an important thing that companies that don’t adopt new ways of promoting themselves will be left in the dust.
Well-researched eCommerce strategies help you understand what to sell and who to sell to
Social media is also the best place to keep your ear to the ground.
A strong presence on social media can be the key to attracting leads. Furthermore, if you have the time, you can actively search for them yourself.
News about what’s popular right now usually first spreads on social media, so it’s also a great place to help you choose new products or services that you could provide.
If, for example, a lot of people are talking about some new line of clothing, eCommerce websites that sell clothes will make a lot more money by including those trends in their eCommerce strategies, especially if they place a huge emphasis on the content creation process.
Being active on social media and interacting with your audience is a sure-fire way of knowing what you’re doing right and what you can improve. If you listen to people when they give you feedback, you can be sure that they’ll also listen to you when you give them news and information about your business.
Don’t think it will be a walk in the park though. I’m talking about real interactions, as in your customers say something on your page or about you, and you respond. Don’t think that your clientele will feel particularly connected to you if you take more than a week to answer someone.
As a closing statement, I’d like to say that you should try to stay up-to-date when it comes to any kind of marketing trends, not just the ones related to social media.
If some relatively unknown or completely new tactic becomes popular overnight, you can be sure that it happened because it works well.
I’m not saying that you should chase every trend out there, but I’m sure that from time to time, something will come that you’ll really like and want to try. It would be a shame to overlook it or find out about it too late. Knowledge is power, right?
If you work in eCommerce, this article is right up your alley. There’s no denying that content marketing has become the norm when it comes to how businesses promote their brands.
Businesses like yours have the most to gain from using this digital marketing strategy, as generating interest and attracting more visitors to websites are two of its major strong points.
Ecommerce strategies need careful planning, since owning a site is very different than owning a real life store. Therefore, using the same marketing tactics is not a good option. No one will see your website walking on their way home.
The chances of someone stumbling upon your site are very small. If you’d try to see the internet as a road, you’d come to the conclusion that it’s a pretty long one.
That means that if you want a constant influx of clients, you’ll have to invest in advertising. Word-of-mouth marketing isn’t as effective now, not when there are so many cat videos that distract everybody. That’s a serious problem, because lack of promotion is the number one reason why these types of sites usually fail. Take a look at a few reasons why you might want to give this type of marketing a try.
The Content is Long-Lasting and Can Be Reused
Content marketing is about creating interest through, you’ve guessed it, content. The beauty of it is that it doesn’t expire like, let’s say, ads.
Now imagine providing great content several times a week. Not only will you attract a constant stream of new people, but they will also want to spend more time on your site.
Having a blog combined with social media posts can help you further explain to people why they should buy your products.
Also, articles about topics related to your products are a great way to keep people invested. After all, visitors won’t be in a buying mood all the time, but they could still be interested in the subject.
The truth is that you can’t expect everyone who shows interest to buy something from you. However, you shouldn’t think of those people as being less important. They have friends, and if they like you enough, they might tell those friends about you, and maybe they will make a purchase. It’s called free publicity.
The best part is that once the content is created and published, it’s not necessarily the end of its journey. If, for example, the topic of an older article becomes relevant or important again, the article can be republished after making a few changes or additions. If you’re lucky, the changes won’t even be necessary.
The Search Engine Optimization Software
SEO, for short, is an invaluable aspect that helps content marketing agencies get as many people as possible to see their content. The Squirrly SEO plugin offers guidelines and ideas on how to create content that will be relevant and easy to find for people who are searching for something related to the topic.
Let’s say that your job is to sell clothes on the internet.
An agency could create content about clothes or fashion to match your eCommerce strategies. When people will search for those keywords, they’ll find the content which will have a link to your site. If people like it, then they will probably click on the link and go to your site, thus greatly increasing your website traffic.
SEO and content marketing go hand in hand, and together they deliver the best results for business growth. High search results rankings will help you stay one move ahead of your major competitors, so being successful when it comes to organic search is essential.
Becoming a Trusted Source of Information
As you might imagine, people generally do a bit of research on a product before buying. Moreover, many decide to buy products based on what they see on the internet.
If a business would have the means to guide and inform people about what they should own, selling products would be a breeze.
For example, fashionistas who want to be up-to-date with the latest trends and look their best are always interested in reading magazines and blogs about fashion and clothing.
This can easily be applied to eCommerce strategies. It goes without saying that sites in the fashion industry would greatly benefit from using blogs and magazines created by marketing agencies to engage with their audiences. If they are consistent with their content marketing efforts, these sites wouldn’t just be riding the wave, they’d be the ones making the waves in the first place.
Ecommerce Strategies using Content Marketing: An Example of Success
To get a better idea on how much success an eCommerce company can achieve using content marketing, look no further than the retail clothing company Betabrand.
Their key to success is quite simple: They’re just being themselves. Betabrand didn’t try to act like something they’re not.
The company bills itself as 99% fiction, 1% fashion.
The fun and quirky content posted on their site and their unique way of promoting themselves have attracted the attention of many. You’re not generally looking for a laugh when browsing for new pants, but they provide it nevertheless, and it turned out to be a great idea.
Betabrand can’t produce large quantities of clothes, so they chose a different route: sell just a few items, but make them wildly different from just about anything else. When buying something from them, you’re not just getting something to wear, you’re also getting a boost of personality. Personality is something they seem to have in spades, considering they release a new product every week in limited quantity.
The company is very active and always interacts with the community they built online. They even crowd-source ideas for new clothes. This way, they managed to build a great image for themselves. Consumer and prospects see the company as a fun and creative friend rather than some boring vendor.
The image turned out to be very beneficial for the company, as people are rushing to buy their products despite the prices.
Betabrand is just one of the many companies that made it big by harnessing the power of content marketing. If you now understand the huge influence content can have on your business, I suggest you start looking for the right agency to represent you.
If need more convincing on why eCommerce and content marketing are a match made in heaven, no problem, you can read more about it on our blog. You’ll be happy you did.