Blogging has become highly competitive in today’s market. It’s not enough to just have one. Modern companies need a blog with high quality content to attract readers and improve sales.
How Blogging Will Improve Your Sales
Content marketing enables you to attract readers, inform prospective buyers, demonstrate the value of your products/services and gain trust so that you’ll stand out amidst competitors.
According to statistics, 9 out of 10 organizations market with content. Blogging is the vessel you can use to improve your sales. Here’s how you can do it.
Photo Credits: Yann Ropars’ Flickr
Establish Your Business As An Authority
The main reason you want authority is because authority automatically brings trust.
When potential customers have an issue or a problem, if you’ve provided them with valuable information in a previous post, they will automatically think of you first before any of your competitors.You must provide consistent content that's simultaneously enjoyable to read and valuable. Click To Tweet
Statistics estimate that 50% of the time consumers spend online is spent reading content.
This also involves being active in communities which prospective customers frequent and helping them when they need it.
Comment, encourage and humbly share your experiences. This shows your interest and knowledge and leads them to trust you.
Also, combining your experiences with real life situations that potential clients truly relate to builds credibility.
If you provide content that leaves the reader wanting more from you, you’re prompting their willingness to enter into your sales funnel. It’s lead generation in disguise and it’s half the battle of converting a reader into a customer.
There’s two parts to this aspect.
i). The first part involves producing quality content on topics that are up-to-date and relevant.
When you create a copy, make sure you incorporate keywords that are commonly looked up on the web and include them in your headlines, subheads and weave them into your paragraphs.Always remember when you're writing that your ultimate goal is to improve your sales. Click To Tweet
ii). The second part involves sharing the content on social media outlets.
If you’ve created high quality content, your articles will be memorable. The advantage of memorable content is twofold.
Readers will be more likely to share and comment on your posts and your products/services will be the first they think of when they need help or advice.
Lead Readers To Your Sales Funnel
Because the evolution of the Internet emulates a ‘do it yourself’ type of learning/shopping experience, prospective customers respond well when they can read about your products/services and reach their own conclusions.
High quality content leaves its readers feeling like your business is the answer and makes them want more. This is the perfect time to convert them from readers to customers and lead them right into your sales funnel.
A carefully crafted call to action that’s placed into a highly informative, engaging post is highly effective.
However, its power lies in direct correlation to the content. The content must fit the aforementioned aspect before a call to action is introduced.
If you’ve related to your reader, provided a solution to a problem and been authentic about what your products/services provide, you will easily improve your sales using this method.