Social media is vital for the proper development of your business. This is why it’s so important to ensure you don’t make any social media marketing mistakes when it comes to growing your business. A study published back in 2011 showed the world how any businesses can make use of social media marketing. If the study seems a little outdated and you’re questioning its validity, make sure you also check out an analysis.It shows how B2B businesses can make excellent use of the ever growing influence of social media. Click To Tweet
But how do you go about starting to work on your marketing strategy for social media platforms? As it is with most things in life, it’s best to first see what social media marketing mistakes you need to avoid:
1. Making your audience wait is one of the biggest social media marketing mistakes you can make!
If you own a business you probably already know how important customer satisfaction is, especially when they contact you in regards to something they need. Placing them on hold, even for only a minute or two, just won’t cut it. Addressing their needs in a speedy manner is the way to go. Same thing goes for social media.
Making them wait will cause you to lose a lot of potential clients. Click To Tweet
If your audience needs their questions answered in the comments section, then you need to respond as soon as possible.
2. Not keeping an eye on your competition
You might assume your rivals haven’t taken an interest in social media, but this assumption is a mistake. Statistics show that not only do most businesses make use of social media, but consumers actually expect and want them to.
Seeing what your competition is doing on the web can teach you a lot. It can even show you how to avoid certain social media marketing mistakes. See how they interact with their audience and what promotions and special deals they offer their followers. Don’t plagiarize their strategies.Find ways to improve and implement them in a more efficient manner. Click To Tweet
3. Focusing too much on the negative aspect
Let’s face it: social media websites can be a tough place, especially for newcomers. Be prepared to receive your fair share of negative feedback, whether it’s justly deserved or just mean-spirited. Don’t take things too seriously and don’t stoop to the agitators’ level because it will only show your audience you aren’t professional and don’t know how to take criticism.
When it comes to negative feedback, make sure you address it in a proper way. Click To Tweet
The more professionally its handled, the more impressed your audience will be. Being professional in response to a negative comment reassures your audience that you have the ability to address and resolve any issue in the professional realm. It builds trust and can actually end up being advantageous for your reputation…if you handle it admirably.
4. Lack of creativity
This can be a serious problem for a lot of online business owners. Using bland, stale content will eventually lead to making other social media marketing mistakes. Creating quality content might take time and effort, but it’ll be worth it in the long run.
Try using humor or adding shock value to increase traffic and engage your audience.Don't forget to also use video content and infographics. Click To Tweet
Increasing your readership doesn’t have to cost you money
If you aren’t too keen on spending a lot of money on content creation services, then you can always do it on your own.It might seem intimidating at first, but you'll soon get the hang of it. Click To Tweet
Put some time aside each day to learn something useful and you’ll be writing quality content in no time.