5 Branding Tools That Will Empower Busy Marketers

5 Branding Tools That Will Empower Busy Marketers

Did you know that 60% of marketers create at least one piece of content every day?

If you’re one of them, you know how much time-consuming this job can be. So, the right branding tools for busy marketers can make a real difference.

Most people are highly productive between 9AM and 12PM. Do people stop working after 12 PM? Well no, but productivity tends to drop massively.

You should also add another interesting fact to this equation. In the last 20 years, working hours have increased by 15%. The opposite goes for leisure time – decreased by 33%.

Time management has reached vital importance.

You can find tips and tricks on how to achieve more in less time everywhere. They’re usually simple: Create to-do lists, take short breaks to clear your mind and so forth.

Now “branding tools for busy marketers” sounds a bit different. They focus on the productivity side. Think along the lines of improving the way you do things. Getting everything done faster and better means you’ll have more free time on your hands.

Long work hours may impair personal health and cause high-stress levels. In the US, most full-time workers devote 60% of their day to personal care. How can you reach the same work-life balance? Easy! You need the right tools.

Branding Tools That Expert Marketers Use

tools for busy marketers

Before we go more in-depth, I think you’ll agree it’s a good idea to let you know what tools I’ll mention in this article.

In no particular order, the tools for busy marketers presented in this article are:

  • Sumo – Your one-stop shop for website apps
  • InstaPage – A landing page builder that requires no coding skills knowledge whatsoever
  • SEO by Squirrly – A powerful SEO – and so much more – plugin for WordPress
  • ContentLook – A content marketing website analyzer
  • Pixlr – A powerful online photo editor

So, if you’re interested in what these tools do and what expert marketers love about them, stick around.

Let’s take them one by one:

01. Sumo – 12 Tools in One

tools for busy marketers

There’s no solid evidence, but it seems every marketer has heard about Sumo. It’s a suite of 12 tools to help you grow your website traffic. It has tons of useful features for marketers.

You get:

  • A list builder
  • A buy button
  • Google Analytics
  • A heat map
  • Image sharer
  • Highlighter
  • Contact form
  • Smart bar
  • Content analytics
  • Welcome Mat
  • Discover
  • Social sharing

Sounds great, right? AirBnb, theChive, and Social Media Examiner are just some of the big names using this tool. But it’s important to look further than the brand names.

Marketers are relying on this tool to improve their work, so it has to be great – not just in terms of features. It has to help them save time too.

Sumo does that by automating many of the processes involved in content marketing.

tools for busy marketers

The List Builder turns readers into email subscribers.

It is fully customizable and has a cool smart feature. That enables it to detect when a user is about to leave your website. A nice looking pop-up asks them to subscribe to your email list.

It works on mobile devices as well. That’s important, as there are almost 2 billion users worldwide.

When you’ve reached the desired subscribers mark, you’re one click away from integrating your list with your email marketing service.

sumome-the-buy-button

The Buy Button is a feature that lets you sell anything on your website.

It is completely customizable and it’s interesting to see that Sumo doesn’t ask for a cut. It also has a nice A/B testing feature – you can find out how to increase the conversion rate.

tools for busy marketers

 Google Analytics does exactly what the name suggests.

It enables you to see your analytics data without going to Google Analytics. Furthermore, the plugin highlights the important data you should be tracking.

Sumo automates many of the processes involved in content marketing. Click To Tweet

tools for busy marketers

Heat Maps gives you useful insights about where your audience is clicking.

This feature is great when you’re building custom landing pages. Being able to place the right widget in the right spot can make a world of difference. It helps you find out where you should place the CTAs. All this leads to increasing your conversion rates.

It helps you find out where you should place the CTAs. All this leads to increasing your conversion rates.

tools for busy marketers

Image Sharer is a cool feature that can get you more traffic.

Users can’t really share those beautiful pictures you use in your posts. But this plugin gives them this ability. They can share the image they like the most with a simple click and link back to your website. A must-have feature for the food and fashion industry!

tools for busy marketers

The Highlighter is a cool way to get pieces of your content shared on social media.

Let’s say a user loves one of the phrases you used in your latest post. They simply need to select it with their mouse and then share it on Twitter, Facebook and so forth. Of course, the share will link back to your post.

tools for busy marketers

The Contact Form makes it easier for your readers – or customers – to get in touch with you.

It is highly customizable so you can get that premium look you’re striving for. You also get an auto-response feature. Whenever you get an email through this feature, the sender gets a response from you.

Sumo helps you find out where you should place your CTAs. Click To Tweet

tools for busy marketers

The Smart Bar sits at the top of your website. It’s a cool tool that enables you to constantly remind visitors to take action.

You can use it to grow your email list or to incite readers to check out your new blog post. You’ll be amazed what a powerful call to action and a reminder can do.

tools for busy marketers

Content Analytics

Content Analytics is one of the most insightful tools Sumo has to offer.

It provides great information regarding how much of your content actually gets read – the attention span in 2015 was 8.25 seconds.

The same data outlines that if your web page had about 600 words, only 28% of it was actually read. So knowing exactly where your readers stop is extremely valuable today.

tools for busy marketers

The Welcome Mat displays a fullscreen call to action.

Many experts use this to boost their conversion rate.

It shows up when the page is visited and it is fully customizable. You can place a call to action to increase your subscriber list. The tool is 100% responsive since it covers mobile readers too.

Sumo lets you know how much of your content is actually read. Click To Tweet

sumome-discover-button

The Discover tool enables you to get more traffic.

What Sumo does is place your content on other websites using it. Once you join, your posts will recommend others’ related content to your readers.

Your content will be recommended by others and so forth.

The more traffic you send, the more credits you get. These can be used to get even more traffic. It’s a win-win situation.

tools for busy marketers

Share is a social sharing tool.

You can link up to 16 social media networks on which readers can share your great content.

The more shares you get, the more viral the posts become.

It also analyzes which share buttons are the most used every day and prioritizes them.

Phew! We finally made it!

12 tools to rule them all.

It’s a great thing they’re grouped under the same hat. This gives you a better overview. But the most important part is the automation. This is the real time-saver. This is what we’re all looking for.

Sumo gives you useful insights about how users navigate your website. It enables you to grow your email list faster than ever and integrate it with just one click. It helps you get your killer content viral. If that doesn’t boost your traffic to high-enough rates the Discover tool has you covered.

There's no solid evidence, but it seems every marketer has heard about Sumo. Click To Tweet

02. Instapage – Probably the Best Landing Page Platform

If you know your inbound marketing, you know that landing pages are a crucial piece of the puzzle.

Did you know that only 48% of marketers build a new landing page for each campaign? That number needs to increase.

tools for busy marketers

This is where Instapage comes into play.

This tool allows you to create beautiful landing pages in no time. You get tons of templates which you can customize according to your needs. Their interface is easy to use and intuitive.

Here are the main features:

  • Easy building – You only need a mouse and a keyboard
  • Beautiful templates with great design options
  • 100% responsive – The pages will look good on mobile devices as well (you can customize the mobile landing page too)
  • No coding skills required
  • Easy integration with CRM, and email marketing platforms
  • Directly publish to WordPress and more
  • A/B testing tool – Track, analyze, and pick the best version of the landing page.

All the above tasks can be completed with ease. You’ll save tons of time and design everything faster. You’ll get high-converting landing pages that are perfect for your campaigns.

03. Squirrly SEO

tools for busy marketers

SEO by Squirrly is one of the most powerful tools of its kind. You don’t really need to listen to us but you can see for yourself how we back up this claim.

SEO by Squirrly has recently reached the 100k users’ milestone. It received many great reviews, including from thought leaders like Neil Patel.

Squirrly review

The most exciting part about Squirrly is its keyword research capabilities.

Most of us use Google’s Keyword Planner tool. But did you know that its solutions are for advertising?

If you want to write content that will rank well, Squirrly will help you. You will receive information about recent discussions, the competition, and trends about the keywords you’ve chosen.

tools for busy marketers

Squirrly SEO is unique thanks to its approach to SEO and content at the same time. Moreover, you get to check the SEO requirements while you write the article – thanks to the Live Assistant.

seo-by-squirrly_2

If you want to write content that ranks well, Squirrly SEO is the tool for you. Click To Tweet

You also get weekly audit reports. They outline what website aspects you need to improve and also highlights what you’ve done so far. It’s great that you get tips on how to fix each aspect if necessary.

SEO by Squirrly also allows you to enrich your sitemap.xml file. You can add video content, for example. These settings need to be done just once. In case you’ve set everything up with another plugin – Yoast, for example, and still want to try Squirrly, you won’t lose anything. Squirrly will automatically import your previous settings.

It’s a great tool for professionals and beginners alike. You don’t need a background in SEO – you’ll earn it while using the plugin.

plugin-de-seo

04. ContentLook – For Quality Content Analysis

tools for busy marketers

If we’re talking about tools for busy marketers, we can’t leave ContentLook aside.

It’s a powerful evaluation tool for your entire website in regards to SEO. You’ll get extremely useful insights on what is working and what needs more work.

Here are its main features:

tools for busy marketers

  • Social Media Evaluation – ContentLook analyzes how well your posts do on social media networks. It calculates how many shares, likes, comments your posts have received across platforms. This helps you find out where you should be focusing your efforts.

tools for busy marketers

  • Traffic analytics – The tool evaluates your overall traffic. Nothing out of the ordinary, you may think. But it analyzes traffic in general and based on individual posts. Combine it with the above and you’ll find out what kind of content performs the best.

tools for busy marketers

  • SEO score – ContentLook lets you know how well optimized your content actually is. It then gives you tips and tricks on how to improve it. The higher the SEO score, the easier readers can find your content on search engines.

But the tool doesn’t stop there.

  • You also get integration with Trello and Google Analytics.
  • You can create and assign tasks for your blog posts and landing pages.
  • You can create and analyze digital marketing campaigns. This is a great way to track all your objectives in a single place.

contentlook feedback event

05. Pixlr – Powerful Online Photo Editor

Every marketer that loves his/her job is determined to create the best content possible. This often involves visual content as well. But time flies and you often find yourself unable to finish the touch-ups on that photo.

Pixlr brings the power of photo editors like Photoshop to your browser.

Creating stunning content for social media is much easier with this tool. You have all the needed functions one click away.

tools for busy marketers

It’s amazing how much more beautiful pictures can get after you’ve processed them through Pixlr.

The tool is absolutely free and easy to use. The team behind it also blogs often, offering tips and tricks on how to use Pixlr to its full potential.

Conclusions

After reading all the details presented above about these five tools for busy marketers, there’s a natural question. How many tools do you use to achieve those tasks? If the answer is more than five, then you should improve that. The more tools you use, the more time you may end up wasting.

Sadly, yes, nowadays it’s all about time. The more you improve time-efficiency, the more spare time you’ll get to enjoy. And this is an important aspect if you want to keep a proper work-life balance. The less stress, the better you’ll feel.

Back to you: Let us know how you feel about these branding tools in the comments section below. Have you used them and switched to something else? Are you using them as we speak? Have any tips you could share with the others?

It would be great to learn from each other!

How to Get The Most Out of Google Analytics

How to Get The Most Out of Google Analytics

Every website owner has to be able to precisely analyze their content’s performance, regardless of its type. In that case, there’s mostly just one solution: Google Analytics (GA).

You’d be amazed how many aspects it can track! And does it for free. You don’t need to pay anything – except attention to the following lines.

Learning the ins and outs of GA is a must for all website owners. Not just because marketers say so, but because it’s a good way to grow your business.

Here are the top tips on using Google Analytics and getting as much as possible from the data (and how to precisely read the data).

Set Up Your Goals

Are you running an eCommerce business?

Are you selling certain services?

Have you developed a SaaS and people are downloading it?

Regardless of what the answer might be, you should always clearly define your goals in Google Analytics so you can track and analyze it better.

Downloads, form completions, add to cart, successful sales – everything can be defined and tracked through GA. You should do this right at the start because your decisions should be based on the goals and conversions you focus on.

google analytics

To define these goals, head to your Google Analytics and click on the Admin wheel. Then, click on Goals from the right column and on the red button NEW GOAL. The tool provides you a user-friendly wizard which guides you through the entire process.

Track Your Events

Part of setting up your goals is Event Tracking.

By using just a bit of extra code, you can start collecting data on countless extra activities that can’t be tracked with the regular GA code. These are actions you can’t track because they don’t lead to a Thank You page or follow up page.

Events include aspects and actions like:

button clicks,
clicking on links,
email addresses,
social media icons,
file downloads.

Setting up events is just like setting up goals, except you’ll have to add a specific code.

If your site is using Universal Analytics, you’ll need to use this code:

ga(‘send’,’event’,’category’,’action’,’opt_label’, opt_value)

There are a few variables that will change with each different event you track:

Category – grouping events into desired tracking groups
Action – the action the user takes
Label – to differentiate this event from the others (optional)
Value – perceived dollar value of event (optional)

If you want your visitors to download something without taking them next to a Thank You page, you’ll want to input the following:

  • Category: Downloads
  • Action: Click
  • Label: Whitepaper/Plugin
  • Value: 0

Thus, the code you should implement on your page looks like this:

ga(‘send’, ’event’, ’download’, ’click’, ’plugin’, 0);

Sync Your Google Analytics with Google Webmaster Tools

For the uninitiated, Webmaster Tools (now officially rebranded as Google Search Console) is another free application which lets you check the indexing status and optimize the visibility of your website.

By connecting your Search Console property (website) with your GA account, you gain full access to Google’s new Search Engine Optimization reports.

These come in three forms:

  • Queries,
  • Landing Pages,
  • and Geographical Summary.

In addition to helping you discover your top performing search queries and landing pages, the data can also be used to identify:

  • Keywords that have a low click through rate, but high average position. Once you know what these are, you can change the meta title and description of your page to improve their CTR.
  • Landing pages that have a good click through rate, but low average position. These pages can then be put through an on-page optimization process to improve their rankings.
  •  The countries your organic visitors are browsing from.

Filter Out Your Traffic

Do you and your colleagues have your website set as their home page, or do you visit to test and update content? Of course, you do.

Accessing your website over and over again can actually alter your analytics data.

To prevent this, and to exclude yourself and your co-workers from your Analytics data, you will need to set up a filter under the Admin panel.

If you have a static IP address, go to All Filters, click on Add New Filter and set a Predefined Filter to exclude traffic from your given IP address.

If you don’t know your IP address, just google ‘what’s my IP.’ Be aware, though, this will ONLY work if you have a static IP (most business broadband packages come with a static IP these days).

Conclusion

Every website owner needs to use Google Analytics, regardless of the stage of their business.

This fantastic free tool can answer so many questions, be them simple or complex. Without it, you can’t possibly know the answer to essential questions, such as:

  • How many people visit my website on a daily basis?
  • Where do these visitors access my website from?
  • Are they using mobile devices to browse my site?
  • Which pages on my site are the most popular?
  • How many visitors are converted into customers?

And the list can go on and on.

If you have additional questions about Google Analytics, please post a comment below.

If you found this article helpful, you can share it with your audience on social media.

What Is Product Hunt And Why Should Authors, Podcasters, SEOs and Marketers Care

What Is Product Hunt And Why Should Authors, Podcasters, SEOs and Marketers Care

Product Hunt is like the new cool kid on the block – everybody wants to hang out with him and tell the world about their new best friend.

Have you heard about this new cool kid?

If you haven’t, then don’t worry. You still have time to become friends with them. This article will tell every one of his secrets and how you can make it your best ally when it comes to implementing a marketing strategy.

What Is Product Hunt?

PH is a community type platform where people can submit a new product they’ve been working on. Here are some of the main categories that they have on the website:

  • Developer Tools
  • Bots
  • iPhone
  • Productivity
  • Books
  • Email Marketing
  • User Experience
  • Lifehacks
  • Marketing
  • Social Media Tools

You can discover all of them here.

If you’re an author, a podcaster, a marketer or a product creator and you’re helping build a product that fits into one of these categories, then you should consider launching it on PH as well.

If you just need to know about the best things that are available for free, Product Hunt is a good place to find that out as well.

It can help you find amazing books to learn from, great SEO tools for your business, awesome podcasts (from people like Neil Patel). You can get discounts to many products and you can try out the latest digital marketing tools.

Product Hunt is a community of people who love hearing about the hottest and coolest apps, tools, websites, or projects. This might sound pretty basic, but there’s actually a lot more to it.

It’s all related to the Product Adoption Curve.

Ovi Negrean, Chief nugget at nugget, did a great job at explaining this concept in his ultimate guide to launching on Product Hunt, so I’ll do my best to do the same.

Here it goes.

When launching a new product, you’re going to use many different strategies and communication channels. You want to make sure that as many people as possible hear about your product and try it out.

As far as your audience goes, you’re most likely not targeting everyone, but an audience with a particular profile.

Then, there’s the fact that each product that has ever been launched and will ever launch will go through some phases. It all starts with tech enthusiasts and ends with skeptics. Skeptics are resistant to change, so you can’t be bothered with them.

Tech enthusiasts, on the other hand, are exactly the audience you want to reach when launching a new product.

Why? It’s simple.

They will test your product even if it’s not pitch perfect and is still a little buggy. They will even help you improve it.

Uber is one of the companies that went to innovators first and then reached early adopters. Its success is partly due to this strategy. Of course, the hundreds of millions of dollars in investments had an impact as well.

Product Hunt is a community of tech enthusiasts, who are exactly the people you need to reach in the first phase of launching a new product.

The chances are that, if your product is really good, you’ll manage to attract a lot of advocates and influencers who will help you get that much needed initial traction.

Now that you know what PH is, it’s time to see how it actually works.

How Product Hunt Works

This is what the PH homepage looks like.

As you can see, you can browse the community and explore an abundance of topics. The homepage feed is sorted chronologically, and here you will only see products that were posted by a particular type of users and that managed to get the highest amount of upvotes.

While you can see all the products that have been posted and read all about them, you can’t upvote them.

To do that, you need to create an account, which is easy to do.

You have the Login button on the upper right side of the screen. You can choose to login with Twitter or Facebook.

product-hunt-2

And just like that, you now have access to the PH community.

Upvoting is super useful for you, as a marketer. Why? – Because it will help you easily form lists of all the latest and greatest tools that you can use to take your WordPress or business to the next level.

In your profile you will have a list of everything you’ve upvoted and you’ll always be able to come back to it. I, for example, still find some pretty awesome marketing tools that I bookmarked a couple of years ago, and even the Pitch Deck used by SEOmoz (now called MOZ) to get over 10 millions of dollars in investments.

Let’s see how you can upvote a product.

You can either start browsing through all the topics, or you can type in the search bar a name of a product you’re already using.

Let’s take Slack for example.

product hunt

Right next to the “GET IT” button, there’s another one with a number on it. Those numbers represent how many people upvoted this product. By clicking it, you’ll be upvoting for it as well.

In the screenshot above, I clicked on those circles with faces on them. This shows you all the people that have upvoted the product. You can click on their name to see their Product Hunt profile and then follow them if you want to receive notifications about the products they post.

Also, if you’re an Author and you want to launch a book (just an example) you can use those lists of people to build a potential buyers list for your own book when you will launch it.

PH is a pretty closed off community because new users that have just created an account cannot post a product right away. They first have to upvote products on a regular basis, engage with the community and show their value.

You don’t even have the ability to comment, even if you have upvoted a product. You can request to do so, but that doesn’t guarantee anything. The PH team will accept your request based on a few different factors.

image1ph

product-hunt-4

Product Hunt manages to bring so much value because:

  • Not everyone can create an account and post right away
  • The comment section is also protected by filtering the people who have commenting rights

Now, you’ll notice that some users have an M or an H next to their profile photo.

product-hunt-5

The M stands for Maker, which means that it’s the profile of a person that created a particular product (there can be several, as you can see above).

The H stands for Hunter, which means a user who has the rights to post products to the platform (aka hunt it.)

A user that decides to hunt a product doesn’t necessarily have to be the maker. In fact, in most cases, some people love a product so much that they decide to post it on behalf of a company. There are probably some products which have been posted, and their makers don’t even know about this.

OK, by now, you should have a pretty good understanding of what PH is and how it works. It’s time to get into more real stuff and discover the reasons why you should consider launching your product on PH.

Why You Should Launch On Product Hunt

There’s an interesting shift happening nowadays. Traditional PR will most likely be dead soon because it will be replaced by influencer marketing.

Marketers, I’d recommend focusing more on finding influencers for your products and not sending mass press releases to media outlets. People are slowly starting to lose interest in those as they’d rather follow online influencers.

Let’s imagine that the launch of your product is coming up. You’ve already planned out a strategy, established KPIs, put together a team, and everything looks pretty much flawless. The odds say that the launch is going to be a success.

But the big question is: are you going to reach the desired audience that will help you get traction?

Here are my top reasons why Product Hunt is THE place to launch your product:

  • You will get plenty of traffic. Not only that but the traffic that will come from PH will translate into conversions, whether it’s sign ups or sales. Because, as we’ve already established, it’s a community of tech enthusiasts, these people will want to be the first ones to test your product.
  • Your visibility will increase in the upcoming days as well. Product Hunt sends a daily and a weekly newsletter to all of its subscribers. If you made it to the homepage and you were in top 5, you’re going to be featured in their emails as well. This basically means that tens of hundreds of people will read about your new product.
  • Increase your visibility on social media. PH has hundreds of thousands of followers on Twitter alone. One single tweet about your launch can go a long way. Other people will definitely be retweeting their post so just think about the impact.
  • You’ll get real feedback. I’m not saying that you won’t get real feedback from other places. What I’m saying is that the people on PH will embrace your product with flaws and all and are willing to help you make it better – if it’s not already, of course.
  • Free press. If your product is really that great, then you won’t even have to bother pitching it to dozens of media outlets. They will naturally come to you and feature your product in their publications.

You’ll get all of these benefits. Just by launching in one single place. Isn’t that amazing?

Successful Product Hunt Launches

There are tons of great articles out there that talk about how people decided to launch on PH and how they turned it into a massive success.

Here is just one of these stories.

product hunt

What Have We Learned Today?

Product Hunt, even though it’s kind of an exclusive community, managed to grow massively in two years.

What’s even more interesting is that the traditional way of launching a product is not capable of generating the same interest. Not anymore.

We have to think outside manuals and old-fashioned ways of doing things, especially when it comes to marketing.

My advice is to head over to Product Hunt now, browse their topics, see what people are discussing and start upvoting some of your favorite products. I’m sure you’ll find other cool things as well and you’ll be hooked in no time.

If you have any questions about PH, feel free to post them in the comment section. I’ll be happy to answer them for you.

Happy hunting!

Do You Use Influencer Marketing Strategy with Confidence ?

Do You Use Influencer Marketing Strategy with Confidence ?

Times are changing and so does advertising, or at least this is what we think. Indeed, we evolve because of technology, but our habits stay the same.

In other words, do you remember the classical way merchants used to promote stuff? By word of mouth? Well, this is still happening. They are calling it influencer marketing strategy now, but it is based on the same principle.

What are Influencers?

These guys and gals are those regular people, like you and I but who have something to say. To be more explicit: influencers are the ones who are constantly active on social media, posting about different topics or different news wordy subjects.

Usually, they have a blog and a bunch of people who are regularly engaging with them through likes, shares, and comments. Of course, I forgot to mention that they are either early adopters or niche promoters. In some cases, influencers can even become trendsetters.

Why Do You Need Them?

How many times has a friend or a relative or someone else convinced you to buy a product just because they recommend it to you? Well, if you think about it, this happens only when you trust that person’s taste, or you look up to them. The same thing’s going on in an influencer marketing strategy.

Today, social media users have developed a personal ad block. Whenever they skim through their news feed, they get past the sponsored content, stories, or tweets. No need to mention that they are deaf to commercials and blind when it comes to billboards.

But if they read a blog post or a status from someone whose opinion matters, they might spend a couple of minutes skimming the text, and if they enjoyed the review, might as well purchase the item, out of curiosity or because they trust that person.

influencer marketing strategy

Why Does This Work?

Because it is more personal! It’s much easier to relate to influencers because they are average people.

And because we don’t like to hear anyone bragging about themselves and, of course, we wouldn’t believe that person, but if we had a mutual close connection, like a friend, and he would say nice things about someone, we might give them the benefit of the doubt. Because, in fact, it’s someone else’s opinion, so it’s fine.

Influencers are slightly the same thing, but they connect the brand with the audience.

influencer marketing strategy

Where to Find Influencers

Mostly on social media: Instagram, Facebook, YouTube, Twitter, Pinterest, and even Tumblr. You might notice them by the huge amount of engagement they have.

But, before you jump head first into the water, you might want to think about a few details in picking the right people for your influencer marketing strategy.

influencer marketing strategy

Your Audience vs. Their Audience

Let’s talk a little about your brand. What are you selling? What are you producing?

Hypothetically speaking, let’s say you make crackers. Deliciously guilty crackers appreciated by foodies and amateurs.

And you’re thinking about an influencer, therefore, you go on whatever social media site, and you pick the first one you see who has incredible engagement and you ask them to write about your product.

But they say no or might bring out some reasons like “but my audience doesn’t enjoy…you know, food. They’re more with…fashion?”

Ouch. What do you do? First, relax. Second, research, research, research.

You can use BuzzSumo. On BuzzSumo, it’s easy to identify content influential people are sharing. You click on the “Influencers” tab at the top, and you just type a topic, like crackers.

influencer marketing strategy

And ba da boom, you find your influencers.

Also, you can always go on TagBoard and research by hashtags. You can see the influential score directly on Twitter, for instance, with the Klout Chrome extension. So many possibilities!

If tagboard and researching hashtags or influencers sounds complicated, we’ve created a short training program that will make it seem like a piece of cake. You’ll get all the details you need to use hashtags and the power of influencers in your marketing strategy.

What Defines an Influencer for Your Brand

As KISSmetrics stated, the three things you need to research before choosing your influencers are:

Context: Every influencer has its niche. The whole point is to find the one who would consume/buy your product. That being said, don’t aim for an influencer whose niche is IT to sell your crackers. Or salads.

Reach: well, they can share the same context with your product, but if only a couple of close friends like and read their posts, it’s pretty useless.

Actionability: You found the perfect influencers. Now, they should be able to cause action in their followers. Usually, this should be easy, and as second nature to them, but it’s not always happening. And at least not to everyone.  And no, forcing them to do constant promotion won’t work. After all, it’s still possible to unfollow someone.

You Found Them! What’s Your Next Step in the Influencer Marketing Strategy?

Organize your strategy. One crucial aspect to any great Influencer Marketing Strategy is to stay in touch with your bloggers and social media partners. That’s why finding a good CRM (Client Relationship Manager ) that can help you with this aspect is necessary.

That’s why we created a Video tutorial of Streak CRM to help you better organize your Influencer Marketing Strategy.

Spread the love. Answer on time to the mentions, replies, and questions, and share blog posts and videos of who is promoting your product.

Create discounts and encourage users to photograph themselves while/after/when using the products. This is how your awareness will grow.

And never forget to repay your influencers, either by shout out, sending free products, or financially.

 

How much traffic do you really get to your site? Is it close to 10.000?

Finding the right influencers and reaching out to them might do wonders for the traffic and social signals you get to your articles.

If you want to see more ideas that will help you go from just a few unique to 10.000 unique visitors, join this course. It’s the best one we’ve done so far, and we’ve applied it time and time again.

Is website analysis influencing your articles ? It should

Is website analysis influencing your articles ? It should

When thinking about website analysis many people consider the graphics and metrics but don’t actually have an understanding of how this information influences their creation process. Knowing how to interpret the information means you’ll identify what the problems are and also some solutions.

Why website analysis information can influence your work

Information is very important, but it’s only useful when you know which information, and how to interpret it and use it in the future. Some key website analysis data that can help in your creation process is connected to your traffic. There are a few levels at which you can interpret this.

Knowing that your site’s overall traffic is high or low is not that important. You can first of all see which are the most visited and revisited pages on site. If there are articles you have comments on, ask for feedback from those people; take into account what they have offered you and how you can reverse engineer its success.

website analysis

Performing a website traffic analysis can also tell you the best days to post and how often. This way you can maximize your efforts. Maybe writing an article each day is not necessary, but rather concentrating your focus on one long article that you publish once a week will work better.

Having a clear sitemap and a feed can also help your creation process. It can give you a clear idea of the topics that are missing from your portfolio, how you can better structure your article and what the internal links you need to create are. Make sure that your site makes sense at not only an article level, but also at an intermediate and whole level as well.

Acquiring information, easier than before

Everybody knows this, that it’s much easier today to obtain information about your site. But not all products make it as easy to understand that information. You can try out ContentLook, a free product, to see how your site is performing and learn how to improve it.

website analysis

However, let’s get into how that data can improve the writing process. One big chapter that many bloggers and brands don’t take into consideration when creating the most valuable content is social media. Find out how well your site or articles are doing on social media.

If they have lots of shares, find out why and how they managed this. Is it because of the persuasive social media messages? Is it the trending topic or the quality of the article? If not, find out what they are missing. You might have great articles, but if don’t promote them at the right time for your audience or don’t engage further with them when they need explanations or answers they won’t succeed.

Most audiences nowadays expect an interactive source of information. And you can integrate this into your creation process. Give them CTA in which their input matters for the outcome of the action. One simple example for this would be quizzes. Many sites implement them in order to have a better connection with their audience.

Website analysis can also help you determine which type of content is most appreciated by your existing audience. That way you can deliver more of what they desire as information in a way that they like to digest it.

website analysis

Links and how they influence your research

Another aspect of website analysis that can give a helping hand in creating the best content for your site are the links you receive for your site. If you are interested in being mentioned by a popular site or blog there are a few tactics you can use. Start interacting with the author that can mention you, and start writing content that has the same style or information they usually use as a reference.

You also need to make them aware of your content if you want it to have any influence on your website analysis data. Other strategies are to try to guest post on their site. This will also help you redirect traffic to your site, but more than that it will get you in front of a new audience that is interested in the same topics.

It will help you have establish a clear name, personal brand and authority in your field.

Start your work with a quick pick at the past

Once in a while don’t forget to take a look at the website analysis of your site before deciding your month’s topics or writing new articles. It will direct you on the right path to digital success.

Appealing to your audience and engaging with them is also an important aspect of being a content marketer. Let us know in the comment section about your own strategy of implementing website analysis tools in your future work.